• This week Reel Cool™ was introduced to ICAST, the world's largest trade show for the sportfishing industry. With roughly 11,000 exhibitors covering 500,000 square feet of the Orange County Convention Center in Orlando, Florida, we were happy to be a guest of the American Sportfishing Association's President, Michael Nussman. This show is dedicated to dealers, manufacturers, and distributors of fishing-related products. Participants from all over the globe take part in this "Who's Who" display of the fishing world. Key to the Show's highlights are the innovations and new products that are unveiled. There were...