This week Reel Cool™ was introduced to ICAST, the world's largest trade show for the sportfishing industry. With roughly 11,000 exhibitors covering 500,000 square feet of the Orange County Convention Center in Orlando, Florida, we were happy to be a guest of the American Sportfishing Association's President, Michael Nussman. This show is dedicated to dealers, manufacturers, and distributors of fishing-related products. Participants from all over the globe take part in this "Who's Who" display of the fishing world. Key to the Show's highlights are the innovations and new products that are unveiled. There were nearly 1,000 media representatives at the show and more fishing professionals than I could count. I even got the chance to say "hello" to Captain Wild Bill Wichrowski of the Discovery Channel's popular show "Deadliest Catch".
There were deals getting struck and relationships being forged. Anyone who had a new product was there, trying to get noticed and recognized for their ingenuity. Reel Cool was no exception. While we weren't an exhibitor, we were the guest of President Nussman, and he was the consummate host as he and his staff catered to the needs of the exhibitors. We were well received by exhibitors we approached and it appears that Reel Cool Fishing Bottles™ will need to make an official appearance at the 2015 ICAST trade show. To the gracious hosts and staff of the ICAST team we say thank you for allowing us the opportunity to view a small part of your outstanding program.